Brit ‘It Girl’ Alexa Chung is the New Face of Eyeko

Alexa Chung with Max and Nina Leykind. Photo by Steve Eichner, courtesy of WWD.

Alexa Chung is a Brit ‘It Girl’ with astonishing and well rounded talents. If you don’t know Alexa all too well, she’s one to keep a close eye on. The 29-year-old fashion muse has an overflowing agenda; she is a contributing editor at British Vogue, a DJ, and a model. Alexa presents daily on a music TV show, “Fuse News,” and has recently authored a style book called ‘It’ which debuts Sept. 5 in the U.K. and October 26 in the U.S. Most recently, Alexa signed a deal with indie cosmetics brand Eyeko.

She has been working closely with brand founders Max and Nina Leykind to create a limited edition $45 makeup set that will include black waterproof mascara and Alexa’s must have beauty product; black eyeliner. Alexa is bearing her name and love of art into this project and is delighted to share its debut.

Is American Apparel Going Brooklyn?

What do you get when you take Brooklyn’s ultra trendy, black leather loving retailer Oak NYC and west coast’s form fitting, neon basics manufacturer American Apparel? Well, I don’t know yet but it won’t be long until we all see what comes of this fashion transaction. In a move that nobody saw coming, American Apparel just announced its purchase of this Williamsburg-based brand, and hot damn are we excited!

In a decision so unforeseen, we’re scratching our heads out of surprise. So here’s the real question: why? As Chairman and CEO Dov Charney explained to WWD, “I saw an opportunity to build Oak without a lot of extra costs. They can leverage our manufacturing capabilities, our POS [point-of-sale] and RFID [radio frequency identification] systems, our warehousing, and our freight and distribution.” Ah, so it was an all biz kind of decision.

Much like Oak NYC, American App’s aesthetic has always been playful; toying with draped sleeves, low crotch trousers, and sheer blouses. But where Oak’s Brooklyn roots may come into play is in its sleek edge: black leather jackets, sarcastic tees, and fashion-forward men’s clothing. While the two businesses will continue to operate as separate entities, Oak NYC’s founders will consult on new AA products… so hopefully we’ll see elevated styles coming from American Apparel.

Photo VIA Oak NYC

FNO Says Farewell to U.S

The free drinking, dance partying, shopping bonanza- otherwise known as Fashion’s Night Out- will not be returning to the U.S. The event – held in September as a kickoff to Fashion Week- was originally created during the New York recession in 2009, with hopes to boost the economy through the rise of retail sales. According to WWD who first reported the news, the sponsors of the event- Vogue, New York & Co. and the CFDA- have jointly made the decision to go on a hiatus so retailers and designers can focus their efforts on projects that are more in line with their specific objectives.

Although the intentions of FNO were honorable, whether or not the event actually brought in additional sales for participating retailers was becoming questionable. In 2012, it was viewed more as a “big party” or “street festival,” instead of a chance to get people into stores to expose them to the latest fall fashions. Free cocktails, designer giveaways, and fancy finger foods touting the appearance of celebrities in order to keep the crowds attention, all seemed like way too much of an expense for the fashion frontrunners.

I volunteered at last years FNO, and had the chance to help at Lord & Taylor where celebrity sightings included, Kim Kardashian and New York Housewife, Jill Zarin. From my perspective, the event seemed to be more focused on the non-fashion public getting the chance to see Kim K., rather than actually shopping the amazing sales that the store had to offer. In fact, there were more people in the Home department gawking at the New York City Fire Firefighters – who were chucking out calendars like they were 100 dollar bills- than actual shoppers in the shoe department (where I happened to find a gorgeous pair of Steve Maddens for half price). Since nearly every store in the city participates, it was definitely beginning to become an unsafe environment in many neighborhoods of New York.

Fashion’s Night Out was one of the few times that the mere mortal citizen felt included in what can be considered such a “closed-off” industry. Even if it was for one night only, fashionista’s like myself felt like they were a part of the action. It is a shame when something that brought out such great enthusiasm for the fashion industry, and the city of NY has to be cancelled (sigh)! Although Fashion’s Night Out is being put on hold in the U.S, 19 other countries across the world will still experience the fun come September.

Minnie Mouse is to wear Lanvin for Disneyland Paris Anniversary

Famously known around the world, Disney character Minnie Mouse is set to wear a dress designed by Alber Elbaz for French label, Lanvin. Made especially for the Disney character, this one-of a-kind dress will be featured for Disney’s 20th anniversary celebration.

[“Minnie Mouse, who strutted the runway in a Lanvin dress in an animated short as part of Barneys New York’s holiday windows, hasn’t yet had her fill of the hot French label and its designer, Alber Elbaz.”]

The article from WWD continues with Minnie being a part of the process with designer Alber Elbaz. She expressed to the designer that she knew which of one of the two dresses she wanted to wear, she loves to show her heels, wear jewelry and loves anything that sparkles!

In the photo above, Minnie will be wearing the specially made dress to an event that will take place on Saturday March 23, 2013. She’ll be hosting a fashion parade event with celebrities attending! Minnie will look fabulous with Mickey next to her!

["Dressed in her usual polka dots, Minnie Mouse paid a visit to Lanvin’s boutique and design studios, proving herself to be “a real fashionista,” as Elbaz enthuses in a video to be posted on Lanvin’s Facebook page and YouTube channel later this week."]

Source: WWD


South Korean Designer Wins H&M Award

Fast-Fashion giant, H&M  recently honored designer, Minju Kim with the International H&M Design Award. Nineteen fashion colleges in eight European countries participated in the competition.

The 26 year old student, Minju Kim, was just finishing up her studies at the Royal Academy of Fine Arts in Antwarp, Belgium where she’s recently showcased her collection for Stockholm’s Mercedez-Benz Fashion Week.

About choosing Kim as the winner: H&M’s head of design Ann-Sofie Johansson, who headed the competition jury, said Kim stood out in a tough field thanks to highly imaginative pieces that were beautifully executed. “For me, it was a ‘wow’ feeling to see the collection. It’s so creative and it’s very playful, and there are millions of ideas in each piece,” she said.

H&M will develop pieces from Minju Kim’s collection that will be sold in select stores this fall.  For her inspiration, Japanese horror manga artist Junji Ito which she titled “Dear my friend”.  If your wondering what was the most important process for this designer?  Drawing  was one of her biggest focus factors when designing.

“Drawing is the most important process of my designing,” she told WWD. “When I research, I visualize how I would transform it into images and as a next step I turn the images into my own drawings, and that becomes the basis for the collection.”

In recent collaboration stints from the Swedish retailer, sales have dropped and anticipated collections were a bust.  Now, H&M is planning to focus on just H&M so their choice for picking Kim who is more of an avante-garde designer, are obviously in efforts to expand their fashion brand and to up sales.

“I think we want to show another side of H&M,” said Johansson. “We have our basics and we have the fashion collections, but at the same time also we have so many talented designers..”

Kate Hudson’s Second Collection with Ann Taylor

Kate Hudson just announced that she’s just released a second collection with Ann Taylor.  As a sec0nd season guest designer, being featured for the collaboration celebrity line for Lisa Alexson means that Kate knows what she’s doing when signing these deals with big name retailers like Ann Taylor.

 Although she will in fact be collaborating with Ann Taylor once again, according to the quote above, the debut line entails that this sounds like a solo collection where Kate probably had free reign.  That is a huge responsibility but the trendy actress has been styled by the famous, Rachel Zoe so no question lies when asking if this will in fact be stunning.  Release  is set to date for this coming May, 2013.

About the pieces and designing Kate continues: “Working with Ann Taylor has been a great creative experience, and there is a really wonderful connection. Ann Taylor is great at creating iconic wardrobe staples and updating them season after season. I love that Lisa Axelson is designing clothes for real women.”