Bobbi Brown Gives Yahoo a Makeover

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This morning, WWD dropped news that Yahoo as appointed world-famous makeup artist Bobbi Brown as the editor-in-chief of Yahoo Beauty.

Brown is set to begin her reign as EIC on April 21st, but she’s already sharing some of her big plans for the site. The new Yahoo Beauty will feature lots of original content from Brown, herself, including personal videos and on-point product reviews.

Always an advocate of natural beauty, Brown intends to promote a healthy self-image and self-love in her readers throughout her Yahoo Beauty content.

“My interest in beauty isn’t just about cosmetics,” says Brown. “That’s what excited me about this opportunity. Beauty for me is lifestyle, empowerment, what you eat — so many things!”

Yahoo might not be your first stop when looking for quality articles on style and beauty, but if anyone can change that it’s Bobbi Brown. Yahoo is revamping their entire platform and building a new team, trying to become more of a destination for all your beauty and style needs. Can it be done? Let’s wait and see what Brown can come up with!

Brit ‘It Girl’ Alexa Chung is the New Face of Eyeko

Alexa Chung with Max and Nina Leykind. Photo by Steve Eichner, courtesy of WWD.

Alexa Chung is a Brit ‘It Girl’ with astonishing and well rounded talents. If you don’t know Alexa all too well, she’s one to keep a close eye on. The 29-year-old fashion muse has an overflowing agenda; she is a contributing editor at British Vogue, a DJ, and a model. Alexa presents daily on a music TV show, “Fuse News,” and has recently authored a style book called ‘It’ which debuts Sept. 5 in the U.K. and October 26 in the U.S. Most recently, Alexa signed a deal with indie cosmetics brand Eyeko.

She has been working closely with brand founders Max and Nina Leykind to create a limited edition $45 makeup set that will include black waterproof mascara and Alexa’s must have beauty product; black eyeliner. Alexa is bearing her name and love of art into this project and is delighted to share its debut.

Marchesa x Revlon Beauty Line

Drugstore shopping just got classier. Revlon just announced its beauty line collaboration with Marchesa! We’ll be seeing some nail polish, nail wraps,some makeup products, as well ascrystal covered beauty tools! The exciting new collaboration is inspired by Marchesa’s dazzling couture gowns.

The first batch of collections hits our drugstores as early as October and is said to include eight different nail wraps called, Revlon by Marchesa 3D Jewel Appliqués.

We’ll be sure to keep an eye on these!

Makeup Artist: Hilary Montez

22 April, 2013 All, Beauty 110 comments

Twenty year old, Hilary Montez has been makeup obsessed since the day she picked up her first makeup brush. She had always enjoyed being her own canvas, until people began asking her to do their makeup, and that is when she knew this was something she had a passion for, and decided to pursue it without any doubts. “Katy Perry & Lana Del Rey are my biggest inspirations because they are both beautiful, powerful women that went for their career and succeeded.”

Hilary has worked on a few independent films for the University of Southern California as a makeup artist, and has also been a makeup assistant on a short film which was shot in Los Angeles.

This past weekend, Hilary worked an event in Orange County with RAW Artists where she was able to showcase her talent on the four lovely models above.

The talented artist has also done makeup for a wedding which was located in Laguna Beach, and will soon work another wedding in San Diego. For bookings, she can be contacted at the addresses pictured below:

Hayley Williams Collaborates with MAC

28 March, 2013 All, Beauty 107 comments

Lead singer of Paramore, Hayley Williams has crossed paths with MAC Cosmetics to launch a four piece collection, coming this April. Hayley has always been a fan of MAC and was more than excited to begin a collaboration with them.   The bright orange Matte lipstick looks like it was inspired by Hayley’s hair color, titled “Sounds Like Noise.” To match the lipstick, the nail lacquer, “Riot Gear” is the same shade of orange, while the eyeshadow and shimmer of the line are a much softer colors. The eyeshadow is described as a “frosted mid-tone pearl” and to finish off the look, you can top it off with the “soft candlelight beige” shimmer. Hayley quotes ”Orange is actually a pretty great colour for so many skin types. I especially love a nice orange poppy lip on a deep dark skin tone. This line was just the best way for me to fully express myself through different MAC products and I, myself, happen to be a redhead!”

M.A.C. Cosmetics: Cupcake Inspired Summer Collection

26 March, 2013 All, Beauty 1 comment

M.A.C. Cosmetics is not only known for their top of the line makeup, but also for their creativeness when it comes to their different collections. (I’ve always been a sucker for anything MAC) This Summer, MAC will be coming out with their latest collection, “Baking Beauties.” We all love a good cupcake, right? Well get ready, because the face powders will now be designed in cupcake inspired designs! We will be seeing the softer side of make up and colors with neutral tones and pastel colors. The lipsticks will hold delicious names like Raspberry Swirl, Lavender Whip, Devil’s Food, etc, while the tinted lip balms will be named Sweet Tooth, Baking Beauty, Cherry Cherry, and Glacé. Anything dealing with sweets is always a great persuader for me, so don’t be alarmed if you run into me once this line hits stores.

The entire collection will be available internationally in May 2013.

Curious about the other mouth-watering titles for the line?

Pearlmatte Face Powder:

In For A Treat

Pink Buttercream

Lustre Drops:

Pink Rebel

Pro Longwear Paint Pot:

Fancy Frosting

Mooncake

Eclair

Let’s Skate

Dangerous Cuvee

Lipstick:

Raspberry Swirl

Pure Decoration

Lavender Whip

Devil’s Food

Mineralize Tinted Lip Balm:

Sweet Tooth

Baking Beauty

Glacé

Cherry Cherry

Nail Lacquer:

Blue Velvet

Confectionary

Pistachio Creme

Sephora Opens its Largest Store in China

Cosmetics super store Sephora will be opening their largest flagship store (in their history) in Shanghai, China. Located in the heart of its liveliest districts, the store is expected to have up to five floors, with over a hundred employees covering the entire store!

CEO Chris de Lapuente said: “We are proud to be opening this new store in Shanghai. It reflects the success of the brand among Chinese customers, who expect the highest standards of quality and service. This new store is representative of a strategy that has enabled us to become leaders in China. Its design, which respects the heritage of the brand, embodies a rich and unique shopping experience in China based on a high quality and unusually innovative concept, offer and services.”

Sephora opened its first store in China back in 2005 and now has more than 1,300 stores over 27 countries.

Best Dressed: 2013 SAG Awards

At this year’s 2013 SAG awards, starlets looked stunning as ever for one of Hollywood’s biggest award season event.  Blowing in a big wave of best-dressed picks, blue seemed to be a prominent trend this year.  Below are some gorgeous dresses worn by Amanda Seyfried, Jennifer Lawrence, and Nicole Kidman (pictured left to right).

 

Seyfried wears a mermaid body-hugging Zac Posen dress with a gorgeous necklace piece from Lorraine Schwartz.  The actress’s curves are probably the main reason why this dress is such a standout.  The ruched mermaid train matched that of her vivacious bod.

Jennifer Lawrence shows us classicalism with sophistication done right in this gorgeous gown from Christian Dior’s Spring Haute Couture 2013 collection.  This was one of my favorites of the night, I must say!  It was completely age appropriate for the actress; her youthfulness didn’t age her in this mature gown.

Nicole, wearing a beautiful embellished and beaded gown by Vivienne Westwood, look absolutely stunning– A true movie star always shows her colors!  The sexy slit on this dress was perfectly positioned, while her understated heels and sexy short tresses left the dress to speak for itself.

Pretty in white, actresses like Naomi Watts kept it perfectly classic as she had her lip red as a rose, hair swept to the side in soft waves and a touch of glitz on all pieces that included the gown, shoes, jewels and clutch.  Her shoes were Christian Louboutin, dress was a white gown with silver embroidery designed by Marchessa and clutch by Salvatore Ferragamo.

To read more about the SAG 2013 awards click here for the entertainment news scoop: http://www.eonline.com/photos/7612/best-dressed-at-the-2013-sag-awards/253171

A Mere Two Days Awaits The “Mayan Apocalypse”

Mayan Apocalypse 

December 21 marks both the Winter Solstice and the conclusion of the 5,125-year “Long Count” Mayan calendar.

As the Mayan Apocalypse date nears, panic is spreading as to what will happen on December 21. Millions believe that the world will end, while others believe that the date will mark a time of change to a new age in which the Earth and its inhabitants may undergo a positive physical or spiritual transformation.

 

FASHION SAYS || ELLE MEXICO DECEMBER MAYAN INSPIRED EDITORIAL

El Fin del Mundo– The December issue of Elle Mexico tells a futuristic inspired end of the world shoot through Santiago Ruisenor’s lens in Tikal, Guatamela. Models Jana Knauerova and Ania K explore the majestic site in Mayan-inspired looks styled by Pamela Ocampo and Maria Reygadas. Makeup by Ossiel Ramos, Hair by Gerardo Maldonado