Robert Pattinson for Dior Homme

After months of speculation, it’s been reported that our favorite vampire heartthrob, Robert Pattinson is now the newest face for Dior Homme!

WWD said, “According to Dior, the print campaign will break from Sept. 1 in a range of magazine titles for women and men, along with daily newspapers.

The television commercial, shot largely in New York, is to debut the same month in 60-second and 80-second lengths.”

Rumor has it that Rob was offered $12 million for the new gig.

That food smell

Ever thought about wanting to smell like Pizza Hut? Well now you can with Pizza Hut’s new pizza-scented fragrance, YOU CAN! It started out as a fun little joke idea that was given to facebook users, as the response became so strong that Pizza Hut decided to move forward with the idea. With the difficulty of the fresh smell of pizza, they decided to make it smell like “dough with a little bit of seasoning added.”

What do you think? Would you like to smell like dough and seasoning?

Givenchy and Neiman Marcus smell the roses…

Neiman Marcus has teamed up with Givechy to help launch its rose,
orange and musk frangrance, Eudemiselle de Givenchy.

The scent, having its debut in 2010 in major European markets and the
Middle East under a previous marketing team at LVMH frangrance brands
in New Yorkwill now be exclusively available to Neiman Marcus for a
period of three months. “We love Givenchy — the designer, the classic
brand — and the fragrance is exquisite,” said Hazel Wyatt, Neiman’s
vice president and divisional merchandise manager of cosmetics and
fragrance. “We are marketing it in every vehicle we have: The Book, NM
Direct, the Christmas Book, the Beauty Event gift bag and the holiday
Scent Event bag, and a lot of exposure in the stores.”A year after
Parfums Givenchy launched Dahlia Noir at Neiman Marcus, the companies
have teamed again to introduce Eaudemoiselle de Givenchy in all 42
doors and online Aug. 5.

The perfume, described as modern, fresh and young, has top notes of
mandarin orange, Italian winter lemon and Shiso, a Japanese basil,
evanesce to a heart of Turkish rose essence and absolute, ylang heart
and orange blossom with a base of cedarwood, ambrette seeds, tonka
bean and musk.

Lady Gaga’s New Scent

Lady Gaga released the first ‘Official’ photo of her new fragrance entitled “Fame” The First ever Black Eau De Parfum. The fragrance who’s photos were leaked by fashion editors and bloggers on wednesday afternoon has now been given an official release period of september, which coincides with mother monster plan to not only announce the title of her forthcoming album but also her next feature as the Vogue cover girl.

The fragrance which is described to have “crushed heart of tiger Orchidea, pulverized apricot, saffron and honey drops” Among a few other things other worldly gaga essentials. When quizzed by a twitter follower on if a men’s fragrance would follow, gaga replied by saying ” My perfume was designed for women, but a lot of my gay friends wear it.”

Can’t say that we here at annex aren’t excited to test it out, and also witness the perfume who’s bottled liquid is of a jet black nature but is said to shift to a clear substance once sprayed (SO GAGA!). Also by the looks of the bottle design we can’t help but think that creative director of the “Haus” Nicola Formichetti played a roll in the package design seeing as it is rather reminiscent of his time with GaGa and even of his days at Thierry Mugler, who’s fragrance designers were of the same aesthetic.

Will you be picking up a bottle….?

ATW!xx…