Who doesn’t love Alexa Chung? The model, TV presenter and contributor editor at British Vogue has proven once again why she is one of fashion´s favorite. How do we know it? Chung has been chosen to be a Longchamp girl for the brand’s two upcoming campaigns (SS 14 and FW 14) and we are loving it. For the new Escales collection, Longchamp was looking for a girl that had a fresh attitude, strong personality, energy, confidence and there was no better option than Chung.
In some of the pictures we have been able to see, Alexa looks stunning. Styled in a very feminine and fresh way, she definitely knows how to carry a handbag.
Girls, don’t forget to add a Longchamp bag to your must-haves list!
Lady Gaga definitely lives for the applause, isn’t that right? Today, we were all able to take a look at Versace’s most recent campaign, and yes, we loved it. The pop icon looks stunning wearing a long hair wig and a purple cut-away gown that make her seem just like the always stylish Donatella. Photographed by by Mert Alas, Gaga will be Versace’s face for summer and spring 2014.
We cannot wait to see the other ads that are about to be released. Music, Italian fashion, luxury and pop culture come all together to become one of the most successful campaigns of the upcoming seasons!
Still don´t know what to wear for Christmas and New Year’s Eve? Don’t worry. Hugo’s got your back! And believe us, you won’t be able to resist any of the unbelievable suits the German brand has prepared for this upcoming season.
Boss by Hugo Boss Holiday 2013 is ready to become one of men’s favorite collections for this winter. Besides the amazing clothes, we cannot forget to mention the starring model in the campaign: Ryan Burns.
Who knew Christmas could be this stylish?
It´s finally out! After a few weeks waiting, our dreams came true and Louis Vuitton decided to surprise us all again with their most recent campaign: L´invitation au Voyage. The French Fashion House wanted us all get obsessed with their newest baby and has definitely achieved it!
Drama and fantasy mix with each other to create an environment full of excitement, mystery and beauty. Filmed in Venice, the second chapter of this amazing campaign, shows model Arizona Muse arriving to an incredible palace. After opening the doors of the place, she realizes there´s a party going on. Then, she encounters David Bowie, who is singing a unique version of “I rather be high.”
Arizona falls in love with every single detail of that moment: the clothes, the music, David singing. She has found freedom, perfection, destiny; everything she has looked for her entire life in one place.
She closes her eyes for a second and when she opens them, everything has faded away. The music has stopped. People aren´t dancing anymore. David is gone. She´s got only one thing that proves everything was real: a paper with the music Bowie played, hidden in her Vivienne purse. Arizona realizes that she was dreaming while being awake. Then, she decides to leave the place, searching her own destiny once again.
Revolutionizing the rules of communicaiton, the brand adopts easy access technology to bring spirt of social media into the high-end realm.
Diesel unveiled their latest campaign, shot by renowned British photographer Nick Knight using just an iPhone. In collaboration with the creatives at SHOWStudio, Knight has worked with Diesel’s Artistic Director Nicola Formichetti to conceive a campaign both revolutionary and conceptual in spirit.
Democratising fashion in the same way social media has done for much of culture, Diesel’s campaign capitalises on the multitude of photo and video apps available today to bring images that reinvent the way consumers perceive the brand’s aesthetic and as a nod to the future of fashion image construction.
Using the technology’s glitching capabilities and filters to edit the images, the final images translate the languages of social media into a new visual concept, which has never been used before. As well as being distributed across specific social platforms including Tumblr, Facebook and Instagram, this campaign will be made available at immersive digital installations in select Diesel stores.
This image campaign accompanies the launch of #DIESELTRIBUTE, Formichetti’s first collection since joining the brand and a hand-made homage to the archives of Diesel’s 35 year history. Nick Knight brings one of the most talented photographic eyes the fashion industry has ever seen, re-examining his iconic approach to the image for the digital generation.
Formichetti’s personal commitment to utilising Tumblr as a creative discovery tool has been the hallmark of his tenure at Diesel thus far; stars of his campaigns have been sourced through the interconnectivity of the site and this month he curated the transformation of the Parisian Galeries Lafayette into an immersive art gallery populated by Tumblr artists. These activities fall under the umbrella of Diesel’s brand re-imagining: #DIESELREBOOT.
After a long time waiting, our eyes can finally appreciate H&M´s latest campaign: their most recent collaboration with the amazing Isabel Marant. And who were the lucky guys chosen to be the faces of this project? Clement Chabernaud, who is considered as one of the most powerful male models for the past months and architect Guillaume Mace. Photographed by Karim Sadli, both Clement and Guillaume look fresh and relaxed. The collection hits stands on November 14th. So, guys, please save some money, get in line and enjoy Marant´s style!
Strong, classic and elegant. Those are the three perfect words to describe Balenciaga´s latest menswear campaign. For the fall/winter season, the Spanish luxury brand decided to share their most recent collection in a very simple but unique way. Photographed by Josh Olins, Balenciaga´s newest campaign portrays pieces with very strong silohuettes and a very modern edge.
Yeah, we all know that English people like to stay classic, but taking the risk never hurt anyone. And that´s exactly what THOMAS PINK decided to do. Finally, someone had the bright idea of giving the brand a fresher and younger look. Photographed by Philippe Halsman, the Autumn-Winter 2013 campaign is definitely a must-see for any guy that pays attention to the way he dresses up. Fun, simple and effortless. Those are the three perfect words to describe THOMAS PINK´s most recent campaign. Who knew that being a gentleman could be fun? Cheers Pink!
We all love surprises, don´t we? And when they have to do with fashion, we love them even more! Guys, please come and say “Hello!” to your new best friends for your next trip to the beach: SWIMS loafers. The Norwegian lifestyle brand is ready to make some noise with their first ever loafers collection for the fall season.
The tassel loafer, the sport loafer and the High Top are three amazing options for any guy that wants be comfortable and look completely sharp.
So, the next time you go to the beach, there´s no excuses to look like a loser with some weird-crocs-shoes. (Sorry! But they are definitely not fashion-approved) Choose your favorite beach, make sure you´ve worked out enough to take off your shirt at the pool, and obviously wear your favorite pair of SWIMS.