Cara Delevingne Bares All for Marc Jacobs & Skin Cancer
Model of the moment, Cara Delevingne poses nude for Marc Jacobs’ latest campaign against skin cancer. Delevingne posed for Jacobs’ popular T-shirt with the slogan “Protect The Skin You’re In” printed on it. Since the start of this campaign in 2006 to raise money for the NYU Skin Cancer Institute, many notable celebrities like Miranda Kerr, Naomi Campbell, Heidi Klum, Victoria Beckham, and Kate Moss have participated for the cause.
You can buy the tee here: all proceeds go to the NYU Skin Cancer Institute.
Exclusive: DKNY announces line with Opening Ceremony starring Cara Delevnigne
News broke today that DKNY for Opening Ceremony will be out in stores February 1st! Mentioned in The Cut, “We are, indeed, living in a nineties fashion moment.” The photos have been released and DKNY has reissued 15 pieces from its archives which marks this a limited edition collection. What will we be expecting? Hoodies, body-suits, graphic prints, black-and-white sportswear, oh and Cara Delevigne of course!
Cara is a British fashion model who has been the face for Burberry’s Beauty Campaign S/S 2012. She’s described by British Vogue as the “star face” of the autumn/winter 2012-2013 season having walked for Moschino, Jason Wu, Oscar de la Renta, Burberry, Dolce Gabanna, Fendi, Stella McCartney and Chanel. You can see her for Chanel’s 2013 resort campaign. Below is a photo of the supermodel for one of the campaigns.
http://nymag.com/thecut/2013/01/exclusive-dknys-line-for-opening-ceremony.html
About the 90′s fashion moment, ["The range incorporates key streetwear designs from DKNY's early Nineties back catalogue - the period during which the New York label first became a household name."]
DKNY’s limited edition will feature items that were iconic in the 90′s and the fact that they’ll be reissuing 15 archive pieces is nonetheless exciting! In the quote above, DKNY was on the caliber that fast-fashion retailers are on today, in the sense that the pieces were what everyone wants to wear. The street inspired label, created by Donna Karen, took place when her daughter would constantly peek through her closet in hopes to find youthful yet chic pieces for her. Then DKNY came about and it was a frenzy!
["DKNY was a pioneer of streetwear fashion in the Nineties," said Olivia Kim, vice president of creative for Opening Ceremony. "We have been longtime fans of the brand and were very excited to bring back select, quintessential styles that feel fresh even today."]
["I have always loved Opening Ceremony. They're unique and creative point of view mixed with Nineties throwbacks are very reminiscent of DKNY's core DNA," said Jane Chung, executive vice president of design for DKNY. "They were a natural partner to reissue iconic styles from our early years."]
If you’re wondering where to catch this limited edition collection, it will be available for the public February 1st at Opening Ceremony stores in London, New York, Los Angeles and Tokyo, as well as online at openingceremony.us. The prices range from $145 (£92) to $665 (£420).
www.vogue.co.uk/news/2013/01/31/dkny-opening-ceremony-collection—nineties-90s-streetwear-designs
United Colors of Benetton: New Advertising Strategy
For the very first time, Benetton will be featuring celebrities to grace their new campaigns. The launch of a new campaign strategy is difficult and risque; however, the intent will bring forth the necessary shift into a new form of advertising. Model Alek Wek (below) was chosen to give examples of the humanitarian work she’s accomplished.
[“Each one of the people we used is unique in their own right, and it’s the community of the nine of them together that make the campaign strong, because none of them should really be a model in standard fashion language,” said Benetton chief merchandising officer and creative director You Nguyen.]
[“This is an innovation for us, because we have never used testimonials,” Benetton Group chairman Alessandro Benetton said, of the videos. “Now, we are using testimonials that are visible and recognizable to the world of fashion. That is the provocation.”]
A strong focus for the ad campaigns is color. Why? The change, in a sense, led Benetton to go back to their focus of color that was huge for them back in the late 80′s and 90′s. Models featuring the product will go through different color schemes that correspond to that of their story pictorial/video.
Sales for the company has slumped and mostly Italy and Spain account for 60% of their business. The new shift for United Colors of Benetton is nonetheless, exciting and fresh. (Above famous transgender model Lea T). Using models in the pubic eye and showcasing their stories brings the raw element many campaigns lack. The campaigns channel real concerns to the public eye… which is necessary in today’s fashion.
http://www.wwd.com/media-news/fashion-memopad/benetton-shifts-advertising-strategy-6653506
Banana Wednesdays
Australian fashion hits the spotlight with the new eccentric trend of “Sea Punk”. Recently reviewed by WGSN as a new fab collection “Dolph is the new Dope” that was launched last month. Their incredible look book consists with bright sea prints and colors that stands out from any other print designs i’ve seen.
Check out their clothing on Facebook and Big cartel!
Free People princesses
Free People shows off their new look book with the endevour of German and Danish princesses and fairytales such as 12 dancing princesses, snow white, the princess and the pea and much more. The full holiday collection is filled with boho sheek and dark moody lips. The lookbook is being set in multiple spaces, including outdoors and indoors, rusted walls, snow, forest, vintage stairwells are all included in this magical collection. Perfect addition to this season’s fashion.
Here’s a sneak peek of their collection!
Kendall and Kylie Jenner for LF’s Carmar
LA based denim line Carmar released their new fall lookbook featuring the infamous Jenner siblings Kendall and Kylie. After the sisters career high on the cover of Seventeen magazine, this is definitely another step forward in the Kardashian/Jenner mega brand. The fall line consists of an array of Cali inspired retro/boho and rocker pieces. The Carmar line will be available exclusively at LF stores within the Los Angeles area from Robertson Boulevard to Santa Monica.
While the lookbook is rather stale and unimagined, theres was not much to be expected from the Los Angeles based retailer whose target junior market isn’t looking for high quality editorially driven visuals.
Now on the fact of Kendall and Kylie as future reputable models -we have our reservations.
However as the Kardashian charm has yet to burn out, and with momager Kris Jenner putting in massive man hours in the attempt to stretch her families 15 minuets into a full feature film we are sure this is not the last we’ll see of these two gauche and maladroit young ladies…
