A Slice of Summer Wrapped In We Are Handsome Heat One

Sunkissed since 2009, We Are Handsome is the creative expression of husband and wife pair Jeremy and Katinka Somers focusing on re-imagining the norms of swimwear design to construct pieces that capture the spirit and emotion of summer and now athletic wear. The Australian brand is the embodiment of a love for the beautiful things in life, the wonder of travel and the endless and abundant magic of the inspiring world in which we live. Each piece offers a slice of summer wrapped in luxury and sophistication that transcends the seasons.

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Annex Magazine: Tell us about We Are Handsome and your recent growth from swimwear to athletic wear. 

We Are Handsome: It was very much a natural progression. We’ve always designed and produced the things that fit into our lives, and those that befit an active, summer filled and outdoor lifestyle. We’re big into exercise, swimming, hiking and everything in between, and the progression to activewear was really organic. 

AM: What summer adventure inspired Heat One?
WAH: We’ve been traveling extensively and taken on so much inspiration. Heat One is a tight collection of our favourite prints from our collective experience over the past few years. In creating our first line of activewear we found the opportunity to create an edited selection from so many places, experiences and endless summer days. We focussed on producing pieces and styles that are comfortable, fit well, breathe and fit into your life in a stylish and effortless way. 
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AM: WAH collaborated exclusively with ShopBop for this collection, how did this come about? 
WAH: We have a great long-lasting friendship with Shopbop and they were really excited about the range and the launch. We’ve partnered with them for few years with our swim collections and their customers and audience are the right fit for us. 
AM: Creating workout gear was a natural evolution for the brand, what can we expect next from WAH?
WAH: We’ve been working on active for a long while, and we’re in development for almost a year in the drive to ensure we had the best quality product, and will be extending the range this year. We’ve got some amazing new collections of swim coming out, starting at the end of January with Halcyon Days, with a campaign we shot in Curaçao in the Caribbean. 
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AM: How do you balance a jet setting life of beautiful destinations and running a brand?  
WAH: The balance is much easier when you’re spending your time on an island somewhere remote with your partner in life and business… but we do spend many hours working on flights, and there are many late nights and of course, getting over jetlag – but we’re becoming experts on it. 
- Jeremy and Katinka Somers  

Celine Spring/Summer 2014 Campaign

This season’s Celine ad campaign is a juxtaposition of energetic movements and bright colors. Helped by choreographer Stephen Galloway, models Daria Werbowy, Julia Nobis, Amanda Murphy and Binx Walton pose for Juergen Teller in the label’s artful prints and modern silhouettes styled by Camilla Nickerson. Take a look for yourself!

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Victoria’s Secret Model, Miranda Kerr, Named the New Face of H&M

4 February, 2014 All, Top News 392 comments

Girl crush much? The gorgeous, stunning Miranda Kerr has been named the new face of H&M for their Spring/Summer 2014 campaign. They revealed the news on H&M’s Twitter posting a picture of Kerr with her face mostly covered up stating they would soon reveal the new face of H&M. A few hours later, they posted a full picture revealing Kerr. Then they took to Instagram and posted again on their profile a short video in which Kerr herself states, “Hi H&M followers, I’m Miranda Kerr and I’m the new face of H&M spring campaign. Stayed tuned for more.”


Previously having worked for Mango, Kerr is no newbie to being the face of a massive company. The sweet Aussie, who split from Orlando Bloom a few months ago, has been busy shooting for the campaign for a couple of months which means we cannot wait to see the official campaign pictures, rumored to be released in March. Either way, the hottie seems to be doing pretty well solo.

Maybe I’ll Instagram her as my #WomanCrushWednesday for tomorrow…..

Images via twitter.com/hm

Kate Moss for Alexander McQueen Campaign

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Surprise, surprise, Kate Moss is the new face of Alexander McQeen. This is the first time the supermodel has fronted a campaign for the brand, and honestly, we are so glad this hauntingly beautiful campaign happened. In addition to the breathtaking photos, she also stars in a futuristic film, which was inspired by Sixties British cult thriller, Peeping Tom.

This short film is seen through the eyes of this unknown voyeur who follows Moss through these darkened streets. He holds a replica doll version of the model as she takes us on this seat thrilling journey. She enters a desolate building as she begins to remove her clothes. It’s as sinister as you could possibly imagine.

The campaign was shot by Steven Klein in East London.

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Alexa Chung For Longchamp

26 November, 2013 Campaign, Fashion 31 comments


 Who doesn’t love Alexa Chung? The model, TV presenter and contributor editor at British Vogue has proven once again why she is one of fashion´s favorite. How do we know it? Chung has been chosen to be a Longchamp girl for the brand’s two upcoming campaigns (SS 14 and FW 14) and we are loving it. For the new Escales collection, Longchamp was looking for a girl that had a fresh attitude, strong personality, energy, confidence and there was no better option than Chung.
In some of the pictures we have been able to see, Alexa looks stunning. Styled in a very feminine and fresh way, she definitely knows how to carry a handbag.
Girls, don’t forget to add a Longchamp bag to your must-haves list!


Lady Gaga for Versace SS14

23 November, 2013 Campaign, Fashion 34 comments


Lady Gaga definitely lives for the applause, isn’t that right? Today, we were all able to take a look at Versace’s most recent  campaign, and yes, we loved it. The pop icon looks stunning wearing a long hair wig and a purple cut-away gown that make her seem just like the always stylish Donatella. Photographed by by Mert Alas, Gaga will be Versace’s face for summer and spring 2014.
We cannot wait to see the other ads that are about to be released. Music, Italian fashion, luxury and pop culture come all together to become one of the most successful campaigns of the upcoming seasons!

Boss Holiday 2013 Campaign

Still don´t know what to wear for Christmas and New Year’s Eve? Don’t worry. Hugo’s got your back! And believe us, you won’t be able to resist any of the unbelievable suits the German brand has prepared for this upcoming season.
Boss by Hugo Boss Holiday 2013 is ready to become one of men’s favorite collections for this winter. Besides the amazing clothes, we cannot forget to mention the starring model in the campaign: Ryan Burns.
Who knew Christmas could be this stylish?

Vuitton ft. Bowie and Muse

It´s finally out! After a few weeks waiting, our dreams came true and Louis Vuitton decided to surprise us all again with their most recent campaign: L´invitation au Voyage. The French Fashion House wanted us all get obsessed with their newest baby  and has definitely achieved it!
Drama and fantasy mix with each other to create an environment full of excitement, mystery and beauty. Filmed in Venice, the second chapter of this amazing campaign, shows model Arizona Muse arriving to an incredible palace. After opening the doors of the place, she realizes there´s a party  going on. Then, she encounters David Bowie, who is singing a unique version of “I rather be high.” 
Arizona falls in love with every single detail of that moment: the clothes, the music, David singing. She has found freedom, perfection, destiny; everything she has looked for her entire life in one place.
She closes her eyes for a second and when she opens them, everything has faded away. The music has stopped. People aren´t dancing anymore. David is gone. She´s got only one thing that proves everything was real: a paper with the music Bowie played, hidden in her Vivienne purse. Arizona realizes that she was dreaming while being awake. Then, she decides to leave the place, searching her own destiny once again.

Diesel Introduces Campaign Shot Entirely on an iPhone!

Revolutionizing the rules of communicaiton, the brand adopts easy access technology to bring spirt of social media into the high-end realm.

Diesel unveiled their latest campaign, shot by renowned British photographer Nick Knight using just an iPhone. In collaboration with the creatives at SHOWStudio, Knight has worked with Diesel’s Artistic Director Nicola Formichetti to conceive a campaign both revolutionary and conceptual in spirit.

Democratising fashion in the same way social media has done for much of culture, Diesel’s campaign capitalises on the multitude of photo and video apps available today to bring images that reinvent the way consumers perceive the brand’s aesthetic and as a nod to the future of fashion image construction.

Using the technology’s glitching capabilities and filters to edit the images, the final images translate the languages of social media into a new visual concept, which has never been used before. As well as being distributed across specific social platforms including Tumblr, Facebook and Instagram, this campaign will be made available at immersive digital installations in select Diesel stores.

This image campaign accompanies the launch of #DIESELTRIBUTE, Formichetti’s first collection since joining the brand and a hand-made homage to the archives of Diesel’s 35 year history. Nick Knight brings one of the most talented photographic eyes the fashion industry has ever seen, re-examining his iconic approach to the image for the digital generation.

Formichetti’s personal commitment to utilising Tumblr as a creative discovery tool has been the hallmark of his tenure at Diesel thus far; stars of his campaigns have been sourced through the interconnectivity of the site and this month he curated the transformation of the Parisian Galeries Lafayette into an immersive art gallery populated by Tumblr artists. These activities fall under the umbrella of Diesel’s brand re-imagining: #DIESELREBOOT.


After a long time waiting, our eyes can finally appreciate H&M´s latest campaign: their  most recent collaboration with the amazing Isabel Marant. And who were the lucky guys chosen to be the faces of this project? Clement Chabernaud, who is considered as one of the most powerful male models for the past months and architect Guillaume Mace. Photographed by Karim Sadli, both Clement and Guillaume look fresh and relaxed. The collection hits stands on November 14th. So, guys, please save some money, get in line and enjoy Marant´s style!