John Varvatos celebrated his new book JOHN VARVATOS: ROCK IN FASHION with Neiman Marcus launch event.
Designer John Varvatos was joined by rock and roll photographer Mick Rock and special guests Gene Simmons & Paul Stanley of KISS.
JOHN VARVATOS: ROCK IN FASHION (Harper Design, $60). The new coffee-table style book documents the elements of rock style that have embodied the music community for decades. Written by John Varvatos with Holly George-Warren, the book shares contents of Varvatos’ personal notebook that he has kept over the years, revealing his perspective on how rock & roll style and rock photography have influenced his own designs as well as how musicians’ evolving styles have impacted fashion and pop culture over the past five decades.
Annex: Growing up who was your rock ‘n roll style icon?
John Varvtos: There was a few Jimi Hendrix, all the Jimi’s Jimmy Paige. Those were really the real one’s from a style sense.
Annex: What has been the most rewarding thing about putting this book together?
John Varvatos: I honestly think it’s reliving some of the memories of when I first heard music, or when I first saw someone (perform). It brought a lot of those memories and a lot of growing up.
Paul Stanley: I think the great thing about your book is, it brings you back to the time of value and experience of seeing a band.
Gene Simmons: The instant gratification of today undermines the emotion and the culture of how it really started, it started with people being so emotionally committed it wasn’t just music it was like the soundtrack of your life.
Paul Stanley: It was salvation you had music, and these bands that you could fantasize who they were and glorify them but it gave you something much more important, these peoples who you looked to for strength.
John Varvatos: Back then there wasn’t much television so you didn’t really see anyone live. You might have seen a picture here and there but if they weren’t being covered the first time you discovered them the whole persona the music, the energy, the look everything was on stage.
The book is an undeniable source of inspiration and quite boldly a fashion bible. You can purchase your copy of John Varvatos : Rock in Fashion here.
The focus for products and companies are ever changing, but they are now growing more so to adapt to the lifestyles and needs of the new generation. Born from 1980-2000, this market of individuals are an increasing importance as a consumer force. This trend is expected to accelerate in the next decade because we are demanding more attention. These shoppers are the earliest adopters and will push companies to merge the digital age into a critical part of their business. The ‘Me Generation’ has an affinity for shopping but has a different way of doing so. Having technology at their fingertips and always being connected, the way we search for products or connect with brands has surfaced a whole new level and companies are tying to keep up. Marketers have become habituated to the way information is reached and buying is being done.
The beauty industry, in my perspective, has its most success via Youtube. This social media site is powerful in the industry because consumers are able to search and follow ‘beauty gurus’ and these individuals have a lot of influence on the shopping decisions viewers make. With beauty hauls, makeup tutorials and more, Youtube has become the new home base for marketers. The internet is the multi-media home where shoppers, influencers, and marketers are able to connect more ‘personally’, engage with each other and express themselves.
#DreamDestination of the Day
Traveling to new places gives you the opportunity to experience new cultures, meet people from different places and eliminate the stress and tension from your life. Taking a vacation may be just what you need to get away from your monotonous, repetitive life. Take a vacation!
The Alila Villas Uluwatu in Bali, Indonesia is a luxurious, eco friendly hotel that sits on top of a cliff and overlooks the Indian Ocean. The hotel has a modern, minimalistic concept design but blends in with the beautiful nature around it. Each hotel room comes with a private pool and a private butler as well as a private cabana with a view looking out towards the ocean. All the features of the hotel provide guests with a peaceful and serene yet luxurious experience.
If your private pool isn’t enough for you, the hotel contains an infinity pool that sits at the edge of the cliff and extends hundreds of feet above the beach which provides a jaw dropping view of the ocean and makes you feel as if you’re at the edge of the world. You can find the pool on any internet list of “best infinity pools in the world.”
Staying at this hotel will take the meaning of “relaxed” to another level.
Images taken from: luxurylink.com
Fran Marchello, more popularly known as Franalations is a legend in the sneaker culture with a collection that most people would only dream of, containing everything from rare exclusives to neck breaking heat. He has every shoe you have ever wanted and he even has shoes you didn’t know you wanted.
Fran started reviewing sneakers on his YouTube channel in high school and has since expanded by getting deals with various clothing and shoe brands as well as being featured on websites such as Hypebeast and Complex. He is currently working on many collaborative projects with various clothing brands and companies.
It was a pleasure to have had the opportunity to party and spend time with such a humble and enjoyable person. There are big things in store for Fran and we can’t wait to see the crazy things this entrepreneurial sneakerhead will do in the future.
Check him out!
Images taken from: Tumblr
#DreamDestination of the Day
The weekend is here! Sometimes, we are so concentrated on our little bubble that we fail to realize that there is more to the world than what we know and what we are used to. Go out in the world and explore it! It will open your mind and change you.
Here is the Annex #DreamDestination of the day:
The infinity pool at Marina Bay Sands hotel, Singapore.
I had the opportunity to stay two nights at this hotel and swimming in the pool was one of the most unforgettable moments of my life. This beautiful infinity pool is located on the top floor of the Marina Bay Sands hotel in Singapore and offers a breathtaking view of the city. Pictures don’t do it justice.
You’ve never really swam until you’ve swam in an infinity pool.
It’s that time again when you once again feel that weekend coming on a Thursday.
Plans to stay in town? Plans to leave?
Haven’t had time to a plan a plan?
Whatever it is – let’s think of somewhere ideal.
Here’s the Annex #DreamDestination of the Day:
don’t worry I don’t think there’s anything in the water except water
think about how huge the world is.
or maybe you can think about getting to the shore.
or maybe you really just want to sit back.
Location: The Lipari Islands – Sicily, Italy
- 7 Islands that float off Sicily’s norteastern flank within Italy’s pure waters
#dreambig #dreamdestination #goforaride
Photos via whiteblankpages Tumblr
Stuck on where to wear your new BlackMilk one piece swim suit or your Beach Bunny bikini that has been stuck in your closet since Fall 2012? Here we take your around the world to the most breathtaking beaches in the world!
Lanikai Beach, Oahu, Hawaii
Cannon Beach, Oregon
Assateague Beach, Assateague Island
Bavaro Beach, Punta Cana, Domincan Republic
Bathsheba Beach, Bathsheba, Barbados
Siesta Key Public Beach, Florida
Flamenco Beach, Puerto Rico
Gold Rock Beach, Lucayan National Park, Grand Bahama Island
Bahia Honda State Park, Big Pine Key, Florida
Akumal Beach, Cancun, Mexico
The weekend is coming. At least, that’s what we know ’round here in California – we really feel the weekend coming on a Thursday.
We live in a generation that believes the weekend starts before Friday.
It’s officially Thursday so let’s dream.
If you were given one location in the world to visit, where would you go?
Here’s the Annex #DreamDestination of the day:
Location: Beqa Lagoon in Fiji
– Located in the South Pacific Ocean near New Zealand
#dreambig #dreamdestination #takeadive
Photos via Sarah Lee Tumblr
The coolest way to be sustainable and fashionable? A clothing swap party, of course. Epica Wines is thrilled to announce our latest video, featuring a group of creative people living creative lives in Bushwick, Brooklyn.
“We noticed that clothing swaps and thrift stores are big right now, and we wanted to bring this party idea to a bunch of fun people and capture it on film,” says Epica’s Sebastian Reitze. “This crew is awesome: a leather bow-tie designer, a hip-hop tour manager, a skateboarder/designer; the list goes on. They’re creative young people who love clothing, parties and wine. I mean, you can’t go wrong with wigs, runway struts and one adorable French bulldog.”
Epica Wines is encouraging people everywhere to throw their own clothing swap parties and share their epic moments with us online using #clothingswap and #epica. Epica will sponsor a few of these parties, providing wine and goodies, while publishing photos and video content on our social channels. Fans can send a Facebook message to the Epica Wines page for more details.
Cudi joins Marc Eckō, Willis Earl Beal, The Date Farmers, TM Sisters, William Hundley as 2013 Beck’s Art Labels Artists; 13.2 Million Beck’s Bottles to Feature Their Artwork This SummerST. LOUIS (June 24, 2013) – Beck’s Beer, the most popular German beer brand in the world and longtime friend of the arts, today unveiled the six original pieces of artwork that will comprise the 2013 Beck’s Art Labels project.Each year, Beck’s selects six artists, from different disciplines, to design original creative work to live on Beck’s beer labels. Dedicated to supporting up-and-coming artistic talent, Beck’s will display these designs on 13.2 million labels, amounting to 5.16 million square feet of canvas – more than eight times the square footage of the Museum of Modern Art in New York – for a summer-long art exhibit.The 2013 Beck’s Art Labels lineup includes:• Actor and musician Kid Cudi• Fashion designer and entrepreneur Marc Eckō• Artist and musician Willis Earl Beal• Multi-medium artists The Date Farmers• Interactive digital duo TM Sisters• Photographer William Hundley“Beck’s is known for its distinctive flavor and exacting brewing standards, and we have equally high standards for the artists we work with,” said Adam Oakley, vice president of import, craft and specialty brands, Anheuser-Busch. “For 25 years, we’ve supported artists who make their own way in the world and who stand apart from the crowd. This year, we’ve partnered with six artists that truly ‘live beyond labels.’”Beck’s has selected the 2013 roster of artists because each reflects the independent streak that defines the brand. Despite having sold more than 4.6 million digital singles, Cudi has elected to distribute his own music through his own label. Eckō has refused to limit himself to a single creative category; he has grown a fashion company into a billion-dollar brand, launched a magazine and dedicated himself to philanthropy. Beal, Hundley, The Date Farmers and TM Sisters all followed their art to a position of prominence. Each continues to disregard boundaries and let their creative impulses lead them.“It’s especially engaging when art is unexpected – when it finds you when you’re not looking for it,” said Kid Cudi, Grammy-Award winning musician. “I want beer drinkers to pick up my bottle of Beck’s and be surprised. I want them to think, explore and express themselves with their own art.”Over the 25 year history of the Beck’s Art Labels program, more than 70 independent art labels have been created on more than 500 million bottles. Notable participants have included Andy Warhol, Jeff Koons, Damien Hirst and Yoko Ono.In addition to Warhol, Koons, Hirst and Ono, Bruce McLean, Tracey Emin and Richard Long designs have adorned the green Beck’s bottle. In 2012, rapper M.I.A. headlined the first Beck’s Art Labels program in the U.S., alongside Geoff McFetridge.“One reason so many artists are drawn to the program is its sheer scale,” said Oakley. “We’ve opened up the largest stage for artists in the world.”In 2013, Beck’s Art Labels designs are replicated on 13.2 million bottles in total. The label on a 12-oz bottle of Beck’s, multiplied by 13.2 million, creates an immense artistic canvas, some 5.16 million square feet in total. It equates to nearly 95 acres of canvas, spanning more than 70 football fields.Beck’s has produced a video that captures the essence of each Art Labels artist and their creativity: YouTube.com/BecksBeer.