#SmearForSmear The Next Ice Bucket Challenge?!

11 January, 2015 Beauty No comments

Gap-tooth beauty Georgia May Jagger who’s nothing less then sweet perfection appeared to be not so perfect in her latest selfie donning a smeared lip to her 561k instagram followers.

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We were pleased to realize that this shameless selfie is actually a part of a new social media campaign called #SmearForSmear. Jo’s Cervical Cancer Trust created the campaign to encourage women to get regular Pap smears, which are far and away the easiest way to prevent cervical cancer.


Rita Ora has joined while Jordan Dunn, Suki Waterhouse, and Cara Delevingne have been nominated to pioneer the campaign. Will this be the next Ice Bucket Challenge? Be gone forgotten pap smears, and bring on the smeared selfies!

4 Fashion Month Runway Beauty Trends To Try

25 September, 2014 All, Beauty No comments

Among the many style tribes, off duty models, and to die for collections one thing you couldn’t miss were the fall beauty trends sweeping the runway. This year we saw it all from graphic liner and metallic shadows to red lips and burgundy lids. Although completely different, each designer brought a fresh new take on the typical fall makeup trends we see each year.

Tom Ford Makeup SS2015

Tom Ford showed us exactly what a smokey eye should look like while debuting his glam rock inspired collection. Charlotte Tilbury was in charge of creating the overall grunge look and instead of giving us the smokey eye we are accustomed to, she added a slight twist by using metallic grey eyeshadow and smudged black liner.  Black liner was added to the waterline as well as the metallic shadow beneath it to finish off the eyes. As always when going for a darker eye, a nude lip was paired to balance out the entire face. Tom Ford succeeded in giving us a new smoked out metallic look to try that will bring out the inner rocker in all of us.

Image via Vogue.co.uk


Sophie Theallet brought us to life with her models sultry makeup consisting of glossy burgundy lids and nude lips. The focus on the bold burgundy eyes contrasted beautifully with the nude lip creating an ethereal effect I’m sure we’d all love to achieve. The glossy burgundy shadow was blended out to the likes of a smokey eye and smudged underneath the waterline.

Image via Fashionising.com


Everyone loves a good cat eye but this year we got introduced to a slightly hardcore version of the liner. Described by the makeup artist Yadim, its “Cleopatra goes to the Hamptons” vibe was a complete success for Cushnie Et Ochs. The eyeliner is extended from the inner corner of the eye all the way to the tail of the eyebrow in a thick line drawn slightly over the crease and is winged out to create a graphic liner look.

Image via Behindthescenesmakeup.com

Burberry makeup SS2015

The last runway beauty trend you must try comes from Burberry Prorsum. The makeup consisted of radiant skin, matte red lips, and subtle eyeshadow. The focus of the face is obviously the gorgeous matte red lip that demands attention. To balance out the bold lip, makeup artist Wendy Rowe used a variation of shadows according to the models skin tone to give off a subdued eye look that wouldn’t distract from the lips. As for the skin, it was all about highlighting and creating a “candlelight” glow.

Image via Vogue.co.uk

24-Karat Gold Dust for Jane Iredale’s 20th Year Anniversary

3 September, 2014 Beauty, Fashion No comments

Jane Iredale is commemorating the 20th year milestone with the launch of Jane’s Signature Gilded Collection, a limited edition trio of 24-Karat Gold Dust shades in Gold, Silver and Bronze.  The keepsake collection is now available at Jane Iredale.

From Jane’s inspiration for the collection to the challenges of starting a make-up brand, below Jane Iredale provides us with the scope!

ANNEX: The 20th Anniversary Gilded Collection is MAJOR, even down to the festive keepsake tin. What was your inspiration for this?

Jane Iredale: I want to celebrate the 20th Anniversary with something special, something that will express the vision behind all of my products. The Gilded Collection does just that – it brings out the beauty in every woman.

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ANNEX: From winning an Emmy to working with world-renowned plastic surgeons and dermatologists in the development of your line today, what was the inital transition from the entertainment world to the beauty world like 20 years ago?

Jane Iredale: What I’d always wanted to do was to be involved with something that would enhance the lives of women and have some healing aspect to it.  I’d seen the bad affects of makeup when I worked with actresses and models as a casting director and as a producer, so it suddenly occurred to me that there was a place for makeup that was good for the skin. I’d spent so many years working with women whose careers depended on having a flawless complexion, and the heavy makeup they were using to cover up skin problems was actually aggravating their skin concerns, instead of improving them. I started thinking about a solution – a makeup with true skin care benefits. I have always been interested in fashion, in wellness, in beauty, and in personal expression, so the leap into makeup was a very natural one for me to make.

 We incorporated in March, 1994 and started with five shades of loose minerals. Over the past 20 years, we have expanded the line to include more than 400 products and we’re now available in 43 countries around the world.  

Our biggest challenge has been dealing with growth when we were massively under-capitalized.  I used to think that growing was easy.  When you sold more product, you made more money and, therefore, could buy more raw materials.  How naïve was that?!  I had no backers, no mentors, but I did have a boyfriend, now my husband, who was a banker.  We used to strategize every waking moment on how to get more capital into a business that was a lowly start-up.  We’d grit our teeth and go to friends and family and pull together enough money to get us through the next phase and on it went.  We kept hearing the same refrain, “It’s hard when you’re a start-up.”  After ten years and exporting to 25 countries, I asked my accountant, “When do we stop being a start-up?”  Finally we got big enough to obtain a Small Business Loan and then finally a bank took us seriously.

20 Ways to Use 24K Gold Dust

ANNEX: If you were stranded on a deserted island and could only take one product with you, what would you take and why?

Jane Iredale: It would be our Pure Pressed Base in Warm Sienna, because it has great coverage and broad spectrum sun protection.  Even on a deserted island, I don’t want to get so shriveled from the sun that I scare the fish.

jane iredale pressed powder annex mag

Prabal Gurung x MAC Exudes Luxury and Glamour

Prabal Gurung x MAC

Prabal Gurung has teamed up with MAC Cosmetics to launch his first makeup collection, which hits shelves November 26. The 14-piece collection includes eyeshadow duos, lipsticks, bronzing powder, and from what we’ve seen, is sure to be a runaway success much like his Target collaboration, which sold out almost completely in one day.

The luxuriously elegant gold packaging is a significant departure from the minimalist packaging of most MAC products, and prices will follow suit, as the collection ranges from $20 for an eye pencil to $70 for the bronzing powder. Eyeshadow duos will be priced at $40, and lipsticks and lipglasses will retail for $30. Gurung spoke with WWD and explained the makeup collection’s high price point, stating that “I design [apparel] at a luxury price point, and I wanted to make sure that the product that I came out with — particularly as this is my first foray into beauty — was in sync with my brand.”

Gurung named contemporary artists Damien Hirst and Sylvie Fleury as inspirations behind his makeup collection on Twitter, and told WWD that he “wanted the packaging to be beautiful — so beautiful that when a woman takes it out of her purse, it becomes a topic of conversation.” He’s already succeeded on that front, as the collection has yet to be released and is already a hot topic of conversation. The lucky few who attend his New York Fashion Week show will be treated to a sneak preview of his MAC collaboration on September 6.

Image via Twitter

Kardashian Beauty to Introduce Haircare Starting Next Spring

kardashian beauty haircare

Keeping up with the Kardashians fans will be thrilled to learn that starting next Spring they can have hair like Kim, Kourtney and Khloé. The Kardashian sisters are working with Farouk Systems Inc., the manufacturer of CHI luxury hair products and tools, to expand their Kardashian Beauty brand to include hair styling tools, products and accessories. The sleek black and rose gold design of the styling tools is in keeping with that of the existing products in the Kardashian Beauty brand, which includes makeup, faux lashes and nail lacquer.

Image via Women’s Wear Daily

Sorta Makes You Think: What Has My Cat Done With It’s Life?


So, by now you’ve probably heard about the new cosmetics line Karl Lagerfeld is set to release in the fall but did you know that his cat is going to be the face of the ad campaign?

Here’s the deal: the 17 piece line is all going to be inspired by the entrepreneur herself, Choupette the cat that is. Lagerfeld says that she has a very strong personality and the line is supposed to reflect that.
In fact, the release of Shu Uemura and the debut of Choupette’s novel are going to be around the same time.

The novel which is rightfully titled, Choupette: The Private Life Of A High-Flying Fashion Cat is said to include everything from fashion advice to exclusive photos and more.

Lagerfeld is also obviously excited about his furry friend doing so well in business and celebrated with an illustration he shared via Instagram (@karllagerfeld) of Choupette.

Also, in case you were unaware about how these fabulous two became business partners, it was actually back in 2011 when Baptiste Giabiconi had Lagerfeld watch after Choupette and then later refused to give her back because she was, and I quote, “too cute”.
Obviously I will not being looking up Karl’s number to pet sit next time I am out of town.

But look at all the good that has come from the relationship between the two. I mean, haven’t you always wanted style advice from a cat, or cosmetics inspired by a cat?
Well none of that would have even been possible without Lagerfeld by her side.

It also makes you wonder a bit, is this Karl showing his business smarts by hoping onto that cat wagon everyone seems to be riding? A little late I would say, but hey, if anyone can make a trend come back it’s for sure Karl Lagerfeld.

Meow meow meow meow cat meow meow purr!
(That’s cat for, we can’t wait to see what this cat is going to do next!)


Dreaming of Daisies with Marc Jacobs & Sofia Coppola in New Fragrance Ad

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Annex reported back in May that dream team, Sofia Coppola and Marc Jacobs is pairing up once more for their infamous ‘Daisy’ ads with the latter’s newest addition to the ‘Daisy’ clan, Daisy Dream. Antonia Wesseloh stars in the ad, surrounded by fields of daisies, fireworks, and fading blue skies.

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How Many Boy Bands Can Say They’ve Got An Award Winning Fragrance?


Monday night, Lincoln Center. Were you there? Well, we weren’t either, but that didn’t keep us from hearing about all the winners at the Fragrance Foundation Awards – affectionately known as the “Fifis”.

The most surprising win of the night, in our opinion, had to have been that of One Direction’s fragrance, “Our Moment”.

The fragrance that is produced by Elizabeth Arden was apparently a bit of a shoe in for the award after the boys asked their 31 million facebook fans to contribute to the Consumer Choice Awards.

The other big winner of the night was none other than Victoria’s Secret (no surprise there). Victoria by Victoria’s Secret won the women’s Consumer Choice award as well as the Popular Fragrance category in both women’s and men’s.
Yes, you read it right, women’s and men’s. The men’s fragrance being “Very Sexy Platinum for Him”.


Images via Tumblr

Dreaming of Daisies with Marc Jacobs


Launching July 2014, Marc Jacobs‘ latest edition to the Daisy fragrance collection features a new whimsical take on the classic bottle. The ‘Dream Daisy‘ version of the bottle has a light blue spray with the classic daisy flowers placed around the top half of the bottle. Sofia Coppola has been tapped for the said to be “ethereal” TV ad that will portray the playful nature of the fragrance. We are banking on another lovely fragrance to add to our collection.

Image via WWD

Wickedly Gorgeous Makeup: MAC’s New ‘Maleficent’ Line


MAC has released the first glimpses at the Maleficent Line that the company had mentioned earlier this year. The collaboration takes place as the new Maleficent movie will be coming out in theaters May 30. For those who have seen the previews, Angelina Jolie as a sexy villain is breathtaking (let’s face it, we all want those cheekbones), and the make up line is equally as amazing. The line boasts shades of browns, golds and reds in addition to lip pencils, nail polish, lip gloss and even sculpting powder. The collection will be available in stores early June.



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Images via fashiongonerogue.com