Sorta Makes You Think: What Has My Cat Done With It’s Life?


So, by now you’ve probably heard about the new cosmetics line Karl Lagerfeld is set to release in the fall but did you know that his cat is going to be the face of the ad campaign?

Here’s the deal: the 17 piece line is all going to be inspired by the entrepreneur herself, Choupette the cat that is. Lagerfeld says that she has a very strong personality and the line is supposed to reflect that.
In fact, the release of Shu Uemura and the debut of Choupette’s novel are going to be around the same time.

The novel which is rightfully titled, Choupette: The Private Life Of A High-Flying Fashion Cat is said to include everything from fashion advice to exclusive photos and more.

Lagerfeld is also obviously excited about his furry friend doing so well in business and celebrated with an illustration he shared via Instagram (@karllagerfeld) of Choupette.

Also, in case you were unaware about how these fabulous two became business partners, it was actually back in 2011 when Baptiste Giabiconi had Lagerfeld watch after Choupette and then later refused to give her back because she was, and I quote, “too cute”.
Obviously I will not being looking up Karl’s number to pet sit next time I am out of town.

But look at all the good that has come from the relationship between the two. I mean, haven’t you always wanted style advice from a cat, or cosmetics inspired by a cat?
Well none of that would have even been possible without Lagerfeld by her side.

It also makes you wonder a bit, is this Karl showing his business smarts by hoping onto that cat wagon everyone seems to be riding? A little late I would say, but hey, if anyone can make a trend come back it’s for sure Karl Lagerfeld.

Meow meow meow meow cat meow meow purr!
(That’s cat for, we can’t wait to see what this cat is going to do next!)


Dreaming of Daisies with Marc Jacobs & Sofia Coppola in New Fragrance Ad

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Annex reported back in May that dream team, Sofia Coppola and Marc Jacobs is pairing up once more for their infamous ‘Daisy’ ads with the latter’s newest addition to the ‘Daisy’ clan, Daisy Dream. Antonia Wesseloh stars in the ad, surrounded by fields of daisies, fireworks, and fading blue skies.

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How Many Boy Bands Can Say They’ve Got An Award Winning Fragrance?


Monday night, Lincoln Center. Were you there? Well, we weren’t either, but that didn’t keep us from hearing about all the winners at the Fragrance Foundation Awards – affectionately known as the “Fifis”.

The most surprising win of the night, in our opinion, had to have been that of One Direction’s fragrance, “Our Moment”.

The fragrance that is produced by Elizabeth Arden was apparently a bit of a shoe in for the award after the boys asked their 31 million facebook fans to contribute to the Consumer Choice Awards.

The other big winner of the night was none other than Victoria’s Secret (no surprise there). Victoria by Victoria’s Secret won the women’s Consumer Choice award as well as the Popular Fragrance category in both women’s and men’s.
Yes, you read it right, women’s and men’s. The men’s fragrance being “Very Sexy Platinum for Him”.


Images via Tumblr

Dreaming of Daisies with Marc Jacobs


Launching July 2014, Marc Jacobs‘ latest edition to the Daisy fragrance collection features a new whimsical take on the classic bottle. The ‘Dream Daisy‘ version of the bottle has a light blue spray with the classic daisy flowers placed around the top half of the bottle. Sofia Coppola has been tapped for the said to be “ethereal” TV ad that will portray the playful nature of the fragrance. We are banking on another lovely fragrance to add to our collection.

Image via WWD

Wickedly Gorgeous Makeup: MAC’s New ‘Maleficent’ Line


MAC has released the first glimpses at the Maleficent Line that the company had mentioned earlier this year. The collaboration takes place as the new Maleficent movie will be coming out in theaters May 30. For those who have seen the previews, Angelina Jolie as a sexy villain is breathtaking (let’s face it, we all want those cheekbones), and the make up line is equally as amazing. The line boasts shades of browns, golds and reds in addition to lip pencils, nail polish, lip gloss and even sculpting powder. The collection will be available in stores early June.



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Images via

Brit ‘It Girl’ Alexa Chung is the New Face of Eyeko

Alexa Chung with Max and Nina Leykind. Photo by Steve Eichner, courtesy of WWD.

Alexa Chung is a Brit ‘It Girl’ with astonishing and well rounded talents. If you don’t know Alexa all too well, she’s one to keep a close eye on. The 29-year-old fashion muse has an overflowing agenda; she is a contributing editor at British Vogue, a DJ, and a model. Alexa presents daily on a music TV show, “Fuse News,” and has recently authored a style book called ‘It’ which debuts Sept. 5 in the U.K. and October 26 in the U.S. Most recently, Alexa signed a deal with indie cosmetics brand Eyeko.

She has been working closely with brand founders Max and Nina Leykind to create a limited edition $45 makeup set that will include black waterproof mascara and Alexa’s must have beauty product; black eyeliner. Alexa is bearing her name and love of art into this project and is delighted to share its debut.

Robert Pattinson for Dior Homme

After months of speculation, it’s been reported that our favorite vampire heartthrob, Robert Pattinson is now the newest face for Dior Homme!

WWD said, “According to Dior, the print campaign will break from Sept. 1 in a range of magazine titles for women and men, along with daily newspapers. The television commercial, shot largely in New York, is to debut the same month in 60-second and 80-second lengths.”

Rumor has it that Rob was offered $12 million for the new gig.

Lucy Hale Becomes MARK Cosmetics’ Beauty Ambassador

11 June, 2013 All, Beauty 133 comments

Lauren Conrad and Ashley Greene, two beauties who once represented Mark Cosmetics have now passed the crown over to 23 year old, Lucy Hale! Lucy is best known for her role as Aria Montgomery on the hit T.V. show, Pretty Little Liars, which premieres its fourth season, tonight! Now that she has become Mark Cosmetics newest beauty ambassador, we will be seeing a lot more of her, and I don’t mind it at all!

“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am. I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.” Lucy truly is a beautiful person on the inside and out, and she is a perfect role model for those who are fans of this cosmetic line. The official debut with Lucy and the brand will come out in August, when the brand celebrates their 10 year anniversary. Quite a special year for Lucy as the beauty ambassador!

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Makeup Artist: Hilary Montez

22 April, 2013 All, Beauty 423 comments

Twenty year old, Hilary Montez has been makeup obsessed since the day she picked up her first makeup brush. She had always enjoyed being her own canvas, until people began asking her to do their makeup, and that is when she knew this was something she had a passion for, and decided to pursue it without any doubts. “Katy Perry & Lana Del Rey are my biggest inspirations because they are both beautiful, powerful women that went for their career and succeeded.”

Hilary has worked on a few independent films for the University of Southern California as a makeup artist, and has also been a makeup assistant on a short film which was shot in Los Angeles.

This past weekend, Hilary worked an event in Orange County with RAW Artists where she was able to showcase her talent on the four lovely models above.

The talented artist has also done makeup for a wedding which was located in Laguna Beach, and will soon work another wedding in San Diego. For bookings, she can be contacted at the addresses pictured below: